Saturday, 6 August 2016

business development strategies

Surprise! Business is Hard!

Surprise! Business is Hard!
I still remember the first time I heard about “The Secret.”  I was out to dinner with a group of successful women.  They were all older than me and all made more money than me.  They kept talking about this “Secret” and how they were creating all of these amazing things in their businesses.  I had no idea what they were talking about and was almost too embarrassed to ask!  Finally I asked, and they told me about the movie.  I went home and bought it, watched it and immediately started shifting my mindset.  I started focusing on creation and visualization.  I stopped focusing on negatives and started waiting for my big paychecks to start showing up on my door.  When things would go wrong in my business I thought something had gone wrong.  And when those big paychecks didn’t start showing up, I really thought there was something wrong!
I love the law of attraction and the power behind learning to co create with God in your business and life.  It is an amazing process to be a part of!  AND it looks a lot like WORK! Here are 5 lessons I wish I had learned quicker in my journey!
shutterstock_1321933011. You will want to quit, and that is NORMAL!  We all have days where we are spent emotionally, physically and financially.  We think the thought, “Is this worth it?  Am I on the right path?”  When the path gets rocky it is normal to think we might have taken the wrong way.  When I was getting started, these types of thoughts would open the door for serious doubt in my business!  Now I accept that I am human and I just let myself quit (for the night) and re-hire myself again the next morning.  And Just in case you are wondering, I do it about twice a month!
2. No money does not mean failure.  We correlate money to success.  If we have money, we are on top, if there is no money, something is wrong.  Not true.  Most businesses start out with business loans to cover cash flow.  They start out in “Debt.”  Most start ups also have times where cash is very scarce and the owners have to get creative.  It isn’t a sign of failure, it is just a challenge to overcome.  It doesn’t necessarily mean you are stuck in scarcity, although you could be.  It is not time to panic or quit.  It is however time to increase your sales!
3. Problems will come… frequently The longer I am in business the more I realize that business is really about problem solving.  Low on clients?  Let’s come up with some marketing solutions.  Unhappy clients?  Let’s review our customer service protocols.  Conversion ratios are not where we want them?  Sounds like we’ve got a scripting issue to resolve.  Don’t hide from the problems in your business, address them!
shutterstock_127071926(1)4. You will love what you do, but not all of it!  We usually get into business because we are passionate about our product, our service, or our message.  That does not mean we will love every aspect of our business.  I HATE filing, charging cards, data entry, paying bills, and doing pretty much anything that involves paperwork.  You may hate being on the phone, or networking.  It doesn’t matter, in the beginning you do all of it because you are committed to the outcome.  And then ask you grow, you hire out the parts that you don’t like to do!
5. It takes work! That should be a no-brainer, but it isn’t.  You don’t make money by thinking about working, worrying about working, or avoiding working.  But you do make money when you get out there and sell your product or service.  As a business owner, you will market, sell and fulfill over and over again.  It’s not glamorous!  I had a client ask me once if I could teach her how to make six figures working 10 hours a week.  I told her no!  I don’t know how to do that!  I believe in working hard to launch your business.  Being a business owner is not about working less.  It is about working more so you can have more.  If you are wanting to leave behind your full time job, you can!  Just understand that you will still be working full time until the business is strong and healthy!
Amy-Walker-changemakerBusiness is AMAZING and I love it!  I love that it is hard.  I love that it causes me to stretch and grow.  I love that I never see stop signs in life.  Every challenge is just a problem waiting to be solved.  It is worth it!  And As soon as I gained peace with these 5 principles, it became so much more fun!  Go out there, work hard and LOVE it!  business growth

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