5 Reasons Why Network Marketers Should Get More Committed to Branding and Marketing
I work with a lot of different types of businesses, and I get asked quite often by network marketers why they need to worry about branding and marketing. After all, their product can work for anyone. And they really don’t want to do anything besides just sell their product and opportunity. So why would they need to go through the work?
Here’s the truth. YOU DO NOT HAVE TO BRAND OR MARKET AS A NETWORK MARKETER! Are you shocked I said it? You shouldn’t be. Network marketing is a phenomenal business model that is taught in Harvard Business School. If all you want to do is sell your product and you are awesome at scheduling appointments from your appointments, then go forth with no brand and no marketing plan.
However, that does not mean there isn’t value to network marketers building a brand and a legit marketing strategy. Here’s 5 reasons why you might want to branch out and add on branding and marketing to what you already do. I really don’t think it should be one or the other, I recommend that my clients do both!
- You want to expand to new geographical areas.
Let’s say that you want to build a team in North East Georgia and the only person you know is me. But when you call me all kind of excited because you are ready to fly out and spend the week with me while I introduce you to all 200 people I know, I flat out turn you down. Does that mean you cannot build a business here? Absolutely not, it just means you need a marketing strategy that you run BEFORE you come out to connect with potential clients so that you can generate the leads to talk to on your trip out here. I hear from people all the time that they are in a saturated market. I believe them sometimes. And if you really are in a saturated market, then you are going to either need to ask more people and know that more people will say no because they have a daughter, neighbor or co-worker who does what you do, or you will need to branch out.
- You feel like you have a message and purpose beyond your network marketing business.
If I look back, this is the real reason I left direct sales behind 6 years ago. I felt called to have a different conversation with women. But the truth was, I still loved a lot of things about my network marketing business. I have no regrets about leaving, but if you love your business and have a message, don’t make them compete with each other. Make your message the vehicle for how you generate leads, and let the network marketing business be the product that supports the change you teach with your message.
You have run out of your warm market
Maybe the referral plan didn’t work out for you, or the people you knew were not all that interested in what you have to offer. At some point almost every network marketer runs out of their warm market and they get that panicky feeling of “who can I call?” When that comes, I’d love to do you a favor and keep you out of Walmart and the mall stalking innocent strangers. (I’ve done it. I promise I’m not judging.) Instead lets teach you better strategies to connect with new leads.
- You want to utilize the internet and social media.
The internet is a beautiful place where you can connect with so many awesome people. But you need to know how to use it. I see network marketers all the time messing this up. They post about their products, and then they post about their lives, and then they post about their products, and then they post about their lives. And the only people who they are attracting are people who are interested in their lives, aka their mom and sisters. And the people who already know they are interested in their product. AKA other distributors. And it turns into a colossal waste of time. If you are going to use social media to generate leads, learn how to do it well so that the investment of your time pays off.
- You want to grow faster.
When a new network marketing opportunity pops up they go through a phase of rapid growth, or they collapse. The people who get in at the beginning have the highest risk and they highest potential for reward. They grow rapidly because the success of the company really does come through them and their efforts. That phase will last for at least 5 years maybe as long as 10. But after that phase, the company growth picks up, but the individual growth sometimes slows down. We could go into many reasons for why that is. Maybe it is just false belief. Maybe it is because areas are more saturated and distributors are running into other distributors. My opinion is that both of those contribute to it. Whatever the reason, you can potentially increase the rate of your growth by implementing a marketing strategy. I have many high ranking network marketers in my client base. The ones that are growing the fastest, are using specific marketing strategies. They are NOT all ONLINE strategies. Some of them work 100% in person, but instead of working with 1-5 people, they are using partner marketing to get in front of groups of 50 people on a weekly basis. So
me of them build mostly online. Most of them are somewhere in the middle.I love working with network marketers who are really committed to marketing and branding. I love watching them grow quickly because they always have people to work with. I love watching them learn to think creatively about new ways to reach people. And, I 100% believe you can do it without a marketing plan. At the end of the day, it’s really just your personal preference. How do you want to grow your business? For more details visit here : http://amywalkerconsulting.com/
No comments:
Post a Comment