Business Strategy

Coaches, mentors, healers and network marketers listen up!

What is your product?  It might not be what you think it is.  You think you are selling a bottle of oils, a 6 appointment package, or a home study course.  But what you are really selling is CHANGE and a LIFESTYLE.

People are hungry right now.  They want financial independence, strong relationships, freedom and happiness!  If you are someone who has a message or product that will bring people to the life they want, there has never been a better time to be in business.

HOWEVER, I see too many people in these industries who are not living what they sell.  Are you selling the opportunity for financial freedom, but your finances are a mess?  Are you an energy worker who is selling freedom from negativity, but your relationships are bad?  Are you selling a strong business and feeling desperate to get your next client so you can pay your bills?  Have you built a successful business telling others that your opportunity is the key to freedom, but you feel like a slave to your downline?  I see this all the time and I am sick of it!

This is an issue of INTEGRITY.  You need to love your life so much that it is natural and easy to sell it to others.  You need to grow your business in a way that others would want to follow.  You need to be transparent enough that what they see on the webinar matches what they would see within the walls of your house.

This is NOT a call to PERFECTION.  This is a call to do BETTER.  We all start at the beginning.  I remember in my first business feeling like until I earned my first free car, I didn’t have the success to attract others into the business.  The problem with that limiting belief was that I would never earn a car without attracting others into the business.  Please do not take this post to mean that you have to be perfect in order to be in business.  My life is far from perfect.  I never seem to have quite enough sleep.  My kids talk back from time to time.  Sometimes I am grumpy.  And I make mistakes in my business.  But I can honestly say that I love my life.  I am happy.  I am making money.  We are achieving our goals as a company and as a family.  I make little efforts each day to increase my spiritual, emotional, mental, physical, and financial health.  I can with 100% honesty sell my programs because I believe in the end destination.

That is where I am now, it’s not where I started.  5 years ago I was leading a team in network marketing.  I was teaching them that they could build a strong business and still have their faith and family in order.  I hoped that it was true.  I saw that be true for others.  But for me, it felt like constant sacrifice in order to never reach the destination.  It was exhausting.  I felt like the marriage counselor, business adviser, psychoanalyst and mother to each and every one of my team members.  I had no boundaries and I was trying to personally make sure that everyone that came in was successful.  That technique brought me success to a certain point, but then I plateaued and couldn’t seem to move past it.  NO WONDER!  I was maxed emotionally, physically, mentally, spiritually, and financially.  I didn’t have any more room in my life and I was having a hard time building other people to move up the career path.  Again, no wonder!  I couldn’t sell my life because I didn’t love it!

If this resonates with you, start today, wherever you are at, to get your life in order!  Create healthy boundaries, manage your time, and learn the skills to balance your business and family.   If you are a work in progress (hint: we all are), then tell people!  It is okay to say, this is where I am going, I’m not there yet, but look how far I’ve come.  You can do this!  Lets clean up our industry and build our business from a place of integrity and balance! For more details: http://amywalkerconsulting.com/