business development strategies

Are You Hoping For Business Growth, Or Planning For It?

Meeting a business owner that doesn’t want business growth is about as rare as meeting someone who truly hates chocolate. It happens.  But when it does we all kind of wonder what is wrong with that person!  

Since you are reading my blog, which is full of strategies for business growth, I’m guessing you want to grow.  

I literally meet thousands of business owners a year.  I see your desire for business growth, but what I don’t see often enough is the plan to create that growth.  A vision board is not a growth plan.  A goal is not a growth plan. An intense desire and dream is also not a business growth plan. (And just so you know I have all three of those. I just also have a plan!)

Here are 3 necessary components for generating business growth:

1. Tracking is critical. Your business already has trends it is running. But if you are not tracking your sales and marketing, you are running your business blind. You need to know how each stage of your sales system performs. You need to know how well your marketing is converting into leads.  If you want to increase your sales this year by 30%, you need to know how much sales increased from last year, and the year before.  A plan will include numbers, and you can’t have those numbers without tracking what you are currently doing.
2. A business growth plan will have an overall goal, and specific directives for each department. My goal this year was to double revenue from the year before. When we started out the year, we broke down that that meant for each department. We doubled our marketing efforts. We brought on some new faces for our sales team. We increased the number of speaking gigs. We added in some live events. We adjusted pricing in some of our core programs. We built an automated sales sequence. Everyone in every department of my company is working on projects that will bring us closer to that goal. And unsurprisingly, we are on track to reach that goal.
3. Monitoring is the third critical component for generating business growth. Each week, I review how we are progressing towards our goal. I monitor individual progress, department progress, and project performance. Each month I set goals for each department that will help us move closer towards the overall goals. And at the end of the month, I review how we did. Setting a goal is the easy part. Focusing on the goal until it happens is where most people get off track.

I want you to hope for business growth. There is great power in having faith and believe in business. I’ve relied on it many times. But without a plan in place, there is too much room for confusion, frustration, disappointment, and overwhelm. I am too busy for that and so are you!

Got your plan in place?  Have you reviewed it yet with a business coach?  Click here if you would like someone from my team to reach out and review your business growth plan with you. For more Details: http://amywalkerconsulting.com