business growth

5 tips for the best Holiday Sales EVER!

Can you believe it is November already?  Before we know it we’ll be eating turkey, decorating trees, going to party’s and ringing in the new year.  And between now and December 31st, more money will be spent than any other months of the year.  The question is, will people be spending it with you?

When you are an entrepreneur, there can be challenges with the end of the year sales.  People are busy.  Unless you sell a product that they see as a great fit for Christmas gifts, they often times want to put you off until January.

“I’m just so busy right now with the Holidays.  Can you follow up with me in January?”

“I would love to get this, but all of my money is going to Christmas gifts right now.”

“We’ve already spent our 2015 budget, get back with us the beginning of next year and we can talk about your services.”

Do any of those sound familiar?

You can have an amazing Holiday Selling Season.  You simply need to have a SOLID strategy!

1. Modify the amount of time you are asking for from potential clients. Maybe your ideal is to have your clients attend an hour long presentation.  During the Holidays why not see if you can get that down to 15-20 minutes.  You can still ask for the longer amount of time, but if they don’t have it to give you, ask for just a few minutes of their time!
2. Position your products as relevant. November and December are months that my spending is primarily focused on gifts for my boys, parents, husband, and siblings. I your product doesn’t fit for those people, I’m not thinking about purchasing them.  However that doesn’t mean I wouldn’t.  Maybe you sell business services.  Make yourself relevant by helping people take advantage of year-end tax write offs.  Think outside the box and make sure you and your product are relevant!
3. Make sure your holiday is scheduled out! Think about all of the parties, concerts, school events and cookie exchanges that will happen before the end of the year.  Add to it shopping, wrapping, mailing, baking and decorating.  That is a LOT of distraction.  When you lack focus, naturally your business produces less results.  Create space in your calendar for focused work and for Holiday fun.
4. Be willing to ask more people. Even with adjusting your time commitments, positioning and having a great schedule.  You will have people just not want it work with you until the new year.  That does not mean you can’t reach your year-end goals, it just means you might need to ask a few more people to get there.  That means your marketing is going to be essential for the next few months.  You might need more leads than normal.
5. Create a rock solid plan! This is not a time of year that you can coast through without a plan in place!   Join me on Thursday November 19th for my Annual Hot for the Holidays: Business Strategy Session.  Give me one hour of your time, and I’ll give you a Holiday Plan to run with!Register now and share with your friends, team members, and colleagues.

I LOVE the Holiday Dash to finish out the year, and I LOVE enjoying the season with my family.  Let’s make sure you have a game plan in place to accomplish both of those! For more details: business leaders